Ikea's Marketting Doesn't Like Denmark
March 7th 2008 10:03
Emotions against IKEA are running high in Denmark, where researchers claim the wildly popular Swedish home furnishings company only names cheap doormats and wall-to-wall carpeting after Danish towns, reserving Swedish names for its more expensive furniture. The discovery has the proud Danes itching for revenge.
Is IKEA Giving Danes the Doormat Treatment?
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